Optimum sorting was looking for a new salestool for huge industrial machines.
Aeroplane responded by building a “Virtual Twin Studio”. We made virtual and interactive versions of the TriPlus, Nexus and Focus machine. This enables their clients to interact with them in a totally new and immersive way on fairs and conferences.
Renders and animations are very quickly co-created.
Aeroplane built everything directly in a game engine. This method allowed us to reduce cost for our client by making content once and leverage it for renders, animations and virtual reality.
Optimum Sorting has always shipped their products to fairs and conferences. Because of VR, time and money once spent on cargo ships, freight trailers, transport companies, insurance, tracking, installing, testing and so on... can now be reduced to a minimum.
With all of this 3D content made, Optimum Sorting is ready to approach their market in a totally immersive way. Their clients can look at the machines in VR, turn on slow motion and understand in an interactive way how the machines sort products. Their camera and laser technology is explained visually, so prospective clients understand it faster and can make better informed decisions about which machine fits their needs.